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Episode Summary

In this episode of the podcast, we talk with one of our past Marketing Excellence Award winners, Jeff Wilson, about how Ronin got started at  TCI EXPO and the importance of tradeshows in their marketing plan.

About Jeff

Jeff is highly experienced with CPG, Retail, Semiconductor, Veterinary Hospital, and Product marketing communications. In addition to generating outstanding creativity, Jeff has deep expertise in business planning and analysis, new product or service development, team development, sales performance management, brand analysis, and future forecasting.

Jeff co-founded Deulofew Wilson Advertising, a specialty 4-A agency that provided marketing communication solutions to market challenges for multi-unit, small to mid-sized businesses. Deulofew Wilson was acquired by DDB Worldwide Group, where Jeff held senior creative and management positions. He developed integrated MarCom programs for accounts, including Weight Watchers, Michelin Tires, Olympus Camera, Tandy Corp, Sears, Computer City, IKEA, and The Incredible Universe.

Additional Episodes

Check out our conversation with Matthew Meckley in “Having an Escape Plan“!

Check out our conversation with Megan Kacenski in “Overcoming Expectations“!